7:40 am, before the inbox
Whisked, quietly.
1 tsp (2 g), 2 oz of water at 175 °F, a quick W with the whisk. Twenty seconds that belong to you.
The 15-minute ritualIced matcha · Coming soon
See you at green hour.
The matcha for after class. Ice, milk, then green on top. It's not on sale yet: join the list for 10% off the first tins at launch.
Free today: 12 recipe cards, a latte builder and a 30-day tracker.
Not on sale yet
One matcha. Made for iced.
That's what we're building. We're still confirming our supplier and our price, so there's nothing to buy today. Join the list and you'll hear first.
By joining, you agree to get e-mails from Green Hour about the launch. Privacy
- today12 printable recipe cards (PDF), right after you sign up.
- at launchOne e-mail with your 10% code for the first tins.
- neverSpam, or your e-mail sold to anyone.
3D preview of our label design · not on sale yet
The label we're designing
Every side has a job.
Keep scrolling. It turns.
The front: just us.
Soft green over milk, like the latte you're about to make.
The side: your recipe.
Ice, milk, then green. Right where you need it, every morning.
The back: your hour.
Write your time on it.
my green hour: 7:40 am
Not on shelves yet. On your list?
The final details may change before launch. The list hears first, with 10% off the first tins.
After class
Reformer, then matcha. We know.
12:15 pm, after reformer
Iced, over oat.
Ice, oat milk, then the matcha on top. Pour slowly and watch it bloom.
Full recipe
Sat, 11 am, with her
Strawberry, for two.
Crushed strawberries at the bottom, milk, then green. Pink below, green on top. Make two.
Full recipeFor studios & instructors
Host a green hour.
Fifteen minutes of iced matcha after your busiest class. We're lining up the first studios and instructors for launch.
For studios
Pick one class a week. At launch, we send the matcha, the poster and the recipe. You bring the ice and the oat milk.
- A code for your members
- A commission for the studio on their first orders
- Final terms before launch. No commitment today.
For instructors
Your students already ask what you drink after class.
- Your own code: 10% off for your students
- A commission on the first order of every student you bring
- Final terms before launch. No commitment today.
Thursday, 7 pm: green hour. What time is yours?
The green hour list
12 recipe cards now. 10% off at launch.
Iced, hot, pink, blue and green: twelve drinks on cards you can print at home, in Letter or A4. Plus a 10% code for the first tins when they're ready.
By joining, you agree to get e-mails from Green Hour about the launch. Privacy
Good questions.
Can I buy Green Hour matcha now?
Not yet. We're still confirming our supplier and our price, so nothing is for sale. Join the list and we'll e-mail you when the first tins are ready, with a 10% code.
What do I get when I join the list?
Today: our 12 printable recipe cards (PDF), right after you sign up. At launch: one e-mail with your 10% code. We don't sell your e-mail.
Will you e-mail me a lot?
No. For now we don't send any automatic e-mails at all. The next one you get from us is the launch e-mail with your code.
Where will it come from?
We're still confirming our supplier. Before we sell a single tin, we'll tell you where the tea was grown and where it was packed.
Where will you ship?
The United States first. Canada later.
How much matcha goes in a latte?
About 2 g, one level teaspoon, for a 16 oz iced latte. Use 3 g for a bolder one. Our free latte builder gives exact amounts for your cup and milk.
How much caffeine is in matcha?
It depends on the matcha. Published measurements range from about 19 to 44 mg of caffeine per gram, so a 2 g serving has roughly 40 to 90 mg. A cup of coffee has about 95 mg. We'll publish the figure for our own matcha before launch.
My matcha tastes bitter. What did I do?
Usually the water is too hot, or the scoop too big. Use 175°F (80°C), not boiling, and one level teaspoon. Sift, then whisk fast in a W. No whisk? Shake it with cold water in a jar for 20 seconds.
Why “Green Hour”?
In 19th-century Paris, l'heure verte was the hour for absinthe. Ours comes over ice, after class, and you'll remember all of it.